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The pie charts below show the online sales for retail sectors in New Zealand in 2003 and 2013.
The pie charts demonstrate the share of online sales for travel, film or music, books and clothes in New Zealand in 2003 and 2013. Overall, what stands out from them is that travel and film and music constituted the largest proportion of the total online sales.
In 2003, more than a third of the total sales were related to travel sector, making it the most significant online sale of the year. In 2013, though, a drop of 7% made this sector the second biggest portion of the entire online sales. The second major sector in 2003 was clothes, accounting for just under a quarter of overall sales, this figure reducing to 16 % in 2013.
Film and music took up the third largest portion of the overall sales in 2003. Over a fifth of online sale were held for this reason. A sharp climb of 12% was observed in this regard, this figure amounting to the healthiest and strongest volume of sales in 2013. A small share of online sales was devoted for books at 19% in 2003. This figure rose slightly to 22% in 2013.